Both will be updated daily for free and premium users. While the first one enabled users to ‘blend’ with up to 10 of their favourite people in a group, the second update allowed them to do so with some of their preferred artists. He also shares ideas on how musicians can collaborate with other artists to promote albums, tours, and more. In March 2022, Spotify introduced two new updates to Blend. In the latest Music Biz update, host James Shotwell explains how artists can use Spotify’s new feature to raise fan engagement and increase an artist’s understanding of their fans’ listening behaviors. Blends also feature unique cover art to help users find their playlists more easily.īlend also presents valuable marketing and data-gathering opportunities for artists. After the Blend is created for the first time, this taste match score is demonstrated as a percentage and will be accompanied by text that tells users which song brings them together. Users who create a Blend (aka their shared playlist) will receive a short presentation known as the “taste match score” that shows how similar or different their listening preferences are compared to their friends. However, Blend allows any Spotify user, including both free users and paid subscribers, to merge their musical tastes, too. Blend, which allows two people to combine their favorite songs into one shared playlist, uses the same music mixing technology that powers other multi-person playlists like Spotify’s Family Mix and Duo Mix. Spotify‘s latest feature, Blend, is a tool made in playlist heaven. Spotify Blend can help artists better engage fans while also providing valuable insight into their listening habits.

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